In 2016, Samsung and Swiss designer Yves Béhar reached out to collaborate on The Frame television. Together, they developed a ground-breaking approach to demystify the art experience. For EVM, art has always been a second language – a lens through which to understand people from all backgrounds and cultures. Their goal was to make The Frame’s art collection accessible to anyone and to include artists from the four corners of the world – from Southeast Asia to Canada, and from South Africa to Europe.


EVM curated the very first collection of artworks for The Frame, a unique opportunity to create the world’s most comprehensive, accessible, and compelling museum-quality art collection. At present, The Frame holds 2,500 works uniquely available to its global viewership of 600,000 viewers.